BASKETBALL has a whole side that many do not know about in the form of UK ‘pick-up’ or ‘streetball’.
The unique version of the sport become popular in the USA back in the nineties and early naughties in short videos titled ‘mixtapes’.
UK basketball as a sport has increased in popularity over the last few years but those outside the capital are unaware of the strong and rich culture of ‘streetball’.
In its raw form, streetball is a fun and engaging way for many beginners to consistently play the sport on free-to-play courts.
For content creators, its a way of meeting new communities and produce short videos that can be uploaded to Instagram, TikTok and YouTube.
Throughout the year, creators such as 100 Pand and Adam Talks Hoopz are invited to networking events to grow their brand and the culture of streetball as a whole.
“More events like this should be a thing to integrate the community and our sport.
“I want it to expand […] the only way we can do that is by outreaching to smaller communities.”
Many events are planned in the future, for creators and the general public alike in order the bring more people into this wonderful niche.
