FORMULA E held the ultimate motorsport experience for 12 of the world’s most-followed personalities to get behind the wheel of the world’s fastest electric race car and understand what it takes to reach the pinnacle of motorsport.
The electric series’ recent Evo Sessions marked a groundbreaking initiative, offering global personalities—actors, athletes, and content creators—with a combined fan base of over 300 million to be paired with Formula E’s elite race teams and drivers as part of their preparations to take on the race track themselves.
All participants have received an intense training programme, including simulator sessions, physical conditioning, driver coaching, hardware customisation for their race seats and engineering briefings.
They’ve experienced firsthand how tough and complicated it is to prepare, train, and drive like a world-class racing driver.
In the two-day event, they would have experienced the astounding performance of the all-new GEN3 Evo race car at the Miami International Autodrome. The cars are capable of 0-60mph/ 100kph in just 1.82s – 30% faster than the current F1 car.
“The initial reaction when I presented the concept of ‘Evo Sessions’ to our teams and partners was, ‘this is wild!’ – which is when I immediately knew we had to bring it to life.”
Jeff Dodds, CEO, Formula E
The global sensations that participated in the event were:
- Brooklyn Beckham (Entrepreneur)
- Sergio Aguero (Former Premier League, La Liga and Argentina football player)
- Tom Felton (Actor)
- Mr Beast (Most-subscribed YouTuber)
- Emelia Hartford (Actress and record-breaking car builder)
- Cleo Abram (Tech content creator)
- Theo Baker (Sports content creator)
- Vinnie Hacker (Multi-hyphenate creative)
- Supercar Blondie (Automotive creator and entrepreneur)
- JUCA (Leading automotive content and motorsports enthusiast)
- Driver 61 (Pro driver and creator)
- Yes Theory – Ammar Kandil (YouTube creator)
“I’ve loved motorsport all my life, so when the opportunity came to be a aprt of the Evo Sessions with Fomula E, I jumped at the chance. The performace of the cars is insane, so I’m pleased I’ll be learning from the best in how to get the most out of them.”
Brooklyn Beckham
Their entire journey from rookie to racer has been captured through the creator’s lens and shared across Formula E’s social media channels with live updates and behind-the-scenes footage. The event will be turned into a feature-length documentary later in 2025.
