DAGENHAM and Redbridge shareholder and internet sensation KSI is set to make National League history by streaming the club’s fixture against Hampton & Richmond live on YouTube.
Backed by broadcast partners DAZN and the league, they aim to make this the most-watched National League match of all time.
John Grabowski, Chief Commercial Officer for Dagenham & Redbridge, said:
“We appreciate DAZN’s creativity and ambition to partner with KSI and bring our match to a global audience, for free. It is a powerful statement of intent from DAZN and the National League.
“We want to make history on March 28th, not just in terms of viewership, but also in how non-league football can be seen, shared, and celebrated around the world.”
Pete Oliver, CEO of Growth Markets at DAZN, said: “It’s incredible to see someone with KSI’s global reach and cultural influence shine a spotlight on Dagenham & Redbridge and the National League.
“Moments like this show what’s possible when football, creators, and modern distribution come together to reach entirely new audiences.”
On March 3rd, it was announced that KSI had joined the “Daggers” as a shareholder and strategic partner with his ambitions set on helping the National League South side reach the Premier League alongside worldwide recognition.
By @ChloBoyne
